Enquiries
This month, and your running total toward 20, from a shared sheet you can open any time.
How it works
From first call to your 90‑day guarantee, step by step
Here's exactly what happens, step by step, and who does what. Everything on this page matches the agreement you'd sign.
At a glance
Four stages, start to finish
- 01 Before you sign Audit A free 20-minute look at where jobs slip away, then a plain agreement. Steps 1–2
- 02 Weeks 1–3 Build Website, Google profile, ads and tracking, all in your name. Step 3
- 03 Days 1–30 Calibration Ads run and we measure your real cost per enquiry. Steps 4–5
- 04 Days 31–120 Guarantee 20 qualified enquiries in 90 days, then month to month. Steps 6–7
01Step 1 · 20 minutes
See where your jobs are slipping away
Before the call, I look at your website, Google profile and any ads you're running. On the call, I show you 3 fixes you can make yourself this week.
Then you decide: make the fixes yourself, or have me build the whole system. There's no pressure either way, and you keep the findings.
02Step 2
A plain-language agreement, no surprises
- A short agreement, written in plain words. Schedule A lists your services, prices and dates.
- Setup is paid 50% when you sign and 50% at launch.
- Monthly fees are billed on the 1st of each month and paid by Interac e-Transfer.
- Work starts once the agreement is signed and the first payment has arrived.
03Step 3 · Weeks 1–3
I build the system. You answer a few questions.
Your part: one 45-minute onboarding call and a set of photos of your team and your work.
What I build
- A website of up to 5 pages, built to get calls
- Your Google Business Profile, tuned up
- Lead campaigns on Meta and Google, with tracking
- Launch ads: 3 image ads and 2 short videos
Bonuses
- Never Miss a Lead kit
- 5-Star Review kit
- Seasonal Campaign Calendar for your trade
The delivery promise. Your website is live within 14 days of getting your photos and answers. If it's late for reasons in my control, your first monthly fee is waived. Ads go live by day 21.
Everything is set up in your name. You add me as a user, and you never share your passwords.
04Step 4 · Days 1–30
The first 30 days measure your real numbers
Day 1 is the day your ads first go live. For the next 30 days I launch, test different ads, and measure your real cost per enquiry: what it costs, in your trade and your area, to get one qualified enquiry.
Every business and every area is different. Calibration replaces guesswork with your own numbers, so the guarantee is set on facts.
Enquiries during this month are yours and are reported, but they don't count toward the guarantee.
05Step 5 · Day 30
Your report, and the ad spend the guarantee needs
By day 30 you get a short report with your cost per enquiry and the ad spend needed for the guarantee:
The formula
Ad spend needed per month = 20 × your cost per enquiry ÷ 3
Why ÷ 3? The 20 enquiries are spread over 3 months, so each month needs a third of the total cost.
| Your cost per enquiry | Ad spend needed | What happens |
|---|---|---|
| $75 | $500, so the $600 minimum is enough | The guarantee starts on day 31 at $600 a month |
| $120 | $800 a month | You choose, by email before day 35 |
If the amount needed is $600 or less, the guarantee starts on day 31 at $600 a month.
If it's more than $600, you choose before day 35:
If you don't choose, option B applies.
06Step 6 · Days 31–120
20 qualified enquiries in 90 days
Every month during the guarantee (and after it):
Ads managedOn Meta and Google
Fresh ads2 image ads and 1 short video
Google postsEvery week on your profile
Website editsKept up to date
Report and callOne page, plain words, 30 minutes
07Step 7
After 3 months, you stay because it works
The minimum term is 3 months. After that it's month to month, and either of us can end it with 30 days' written notice. Email is fine.
Founding clients give an honest written testimonial around day 90, in their own words. You decide whether your name is shown, and you approve the wording.
Free · 20 minutes · no obligation
Your monthly report
Numbers you can check, in plain words
Cost per enquiry
So you know what each enquiry costs you.
Ad spend
Exactly what Google and Meta charged.
What changed
What I changed this month, and what's next.
A 30-minute call
We go through it together, and you ask anything.
Your part
What I need from you
The system does the heavy lifting. These few things keep it working, and keep the guarantee active.
- One onboarding call, and photos of your team and your work
- Same-day replies to enquiries, and approvals within 2 business days
- Ad spend paid directly to Google and Meta, from $600 a month
The guarantee · full terms
The guarantee, in plain words
- The promise
- 20 qualified enquiries in the 90 days after the calibration month (days 31–120). If you have fewer than 20 by day 120, I keep managing your ads with no monthly fee until you reach 20, for up to 3 more months. If you still have fewer than 20 at the end of those 3 months, I refund the last monthly fee you paid.
- What counts
- A qualified enquiry is a real person in your service area asking about a service you offer, through your website form, a Meta lead form or message, or a call or message from your Google Business Profile. Spam, job seekers, sales pitches, existing customers' routine requests and people outside your area don't count.
- How it's counted
- Every enquiry is logged in a shared sheet we can both see. If you think one is counted wrongly, tell me within 7 days of the monthly report and we agree on it together.
- During the free months
- I keep managing and reporting on your ads. Other monthly work (new ads, Google posts, website edits) is paused unless you choose to keep paying the normal monthly fee.
- Your part
- The guarantee applies while all of these are true:
- the agreed ad spend runs every month, without pauses you make
- the service stays active and fees are paid on time for all 120 days
- enquiries are answered the same business day
- approvals, photos and information arrive within 2 business days
- the ads, website, tracking and forms aren't changed without telling me
- What it doesn't cover
- I guarantee enquiries, not booked jobs, sales or revenue, because turning an enquiry into a job is in your hands. If you end the agreement before day 120, the guarantee ends with it.
Ownership
Your accounts, your website, your name on everything
You own your website content, domain name, ad accounts, Google Business Profile and social media accounts. I set them all up in your name. If we ever stop working together, I hand everything over within 7 days and remove my access when you ask.
Start with the free audit
20 minutes, 3 fixes you can make this week, and a clear picture of what the system would do for your business.